on a mission to connect over 2 million underserved retailers across Pakistan directly to manufacturers, distributors, and wholesalers through an app-based marketplace in an attempt to disrupt the currently fragmented supply chain.

At the peak of the COVID-19 lockdown, our cofounders visited a local kiryana shop and found the shop owner, Abdul, devastated. The pandemic had led to halted operations for wholesalers and distributors preventing Abdul from procuring inventory efficiently, leaving him in a troublesome situation. This problem, that had existed in Pakistan’s retail supply chain, was amplified by the pandemic. Eager to improve this situation; one month later, a pilot was launched for Dastgyr.